¡Hola! We are Sierra, original Mexican Tequila produced by the fourth generation family owned
Destilerías Sierra Unidas in Guadalajara, Jalisco, Mexico.
¡OH MY AGAVE!
You're probably wondering: What is Tequila made from?
The base for every Tequila is the Mexican agave tequilana
Weber variedad azul, also called blue agave or agave azul.
Agave plants are unique and special - just like us.
Agaves ripen very slowly. Depending on the climate and the conditions, it takes between
5
and 7
years for a baby agave (hijuelo) to be ripe and ready for the Tequila production.
That is why we select only the best hijuelos , before
being planted by hand in our fields.
¡NATURAL FERTILIZERS!
We like it genuine, natural and authentic.
That is why we use only natural fertilizers and natural pesticides like: vermicompost, calcium, copper, NPK (nitrogen, phosphorus, and kalium), among others.
¡300 AGAVE-LOVERS!
We permanently employ 300 agave-lovers to make sure the agaves can grow to perfection.
Being in charge of growing agaves means to evaluate the soil, select the best baby agaves,
plant the agaves, and to take care of the agaves during the growing period. Finally the
Jimadores (professional agave field workers) harvest the agaves before bringing them to the
distillery.
After years of heartfelt nurturing of the agave plants, they are finally ready for their
transformation into the finest Mexican Tequila.
¡1.600 METERS ABOVE SEA LEVEL!
Where the blue agave feels most alive? On top of the world!
The agaves we use come from the valley and highlands around Guadalajara in Mexico, where
they grow
at an altitude of around 1.600 meters.
The area is known for its intensive, mineral-rich red soil, and ideal climate - the perfect
environment for the agave azul.
¡HARVESTING AGAVE IS A HAND-JOB!
It's all in the sugar, baby! When the agave has reached the perfect sugar content, it is ready to
be harvested.
To do so, the Jimadores use a very sharp tool called Coa. With the coa, they dig out the agave
plant before shaving off the leaves. As a result, the piña (Spanish for pineapple) is revealed
and the Jimador is finishing the pina depending on the Tequila being made.
We shave the agaves either very close for a smooth
taste or we shave them more coarser for a bold taste.
¡HURRY UP NOW!
Fast and fresh: After harvesting the agave piñas, we bring them to the distillery in one piece - as fast
as possible.
We want to make sure the piñas are absolutely fresh before starting the Tequila production process.
¡COOKING BABY!
Now it's time: The Tequila production starts!
At the distillery, each piña, which can weigh up to 80 kilograms, is hand-chopped into
pieces before being cooked in stainless steel ovens with low steam pressure.
We cook the agaves for around 24 hours hours until the pressure and time transformed the fructose into sugar.
¡GET THAT JUICE!
After cooking, the agave piñas are soft. The cooking process transformed the fructose into
sugar. Now we firmly squeeze the cooked piñas in 5 steps slowly to get that sweet agave juice.
And ta-da: We have the base of every Tequila.
¿TEQUILA OR TEQUILA 100% DE AGAVE?
There are two official types of Tequila. One is called Tequila and the other one is called
Tequila 100 % de agave.
What is the difference between these types of Tequila, you ask?
It's like this: By law, Tequila is produced with a minimum of 51 % agave juice, Tequila
100 % de agave with a minimum of 100 % agave juice.
¿WHAT ABOUT THE REST?
So what's the rest in Tequila besides the agave sugars? Therequired minimum is 51% of agave sugars
and the remaining ingredients of Tequila can be sugars from agricultural resources.
We high quality sugars from Mexican sugar cane.
TEQUILA
51% agave juice 49% Mexican sugar cane juice
Sierra Tequila Blanco '38% vol' (0,7l)€14.99
Sierra Tequila Reposado '38% vol' (0,7l)€14.99
TEQUILA 100% DE AGAVE
100% agave juice
Sierra Antiguo Plata '40% vol' (0,7l)€29.99
Sierra Antiguo Añejo '40% vol' (0,7l)€34.99
Due to the blend of agave and Mexican sugar cane, Tequila provides a bold and well-balanced
flavour
profile.
This is the right choice if you like to consume Tequila pure as a Tequila shot.
Tequila 100 % de agave has an edgy flavour profile with the pure taste of agave.
This is the perfect Tequila if you make great Tequila drinks like Margaritas and you want the
agave notes to stand out.
¡LET NATURE DO ITS MAGIC!
What's next?
The juice is now ready to be fermented. During the fermentation, the sugars convert into alcohol.
To do so, we use our unique yeast strain that has been with the family for four generations.
¡DISTILLATION!
All good things come in twos: We distil Sierra twice in traditional pot stills
The double distillation process preserves the distinctive fruitiness we love so much in our
Tequilas.
¡TEQUILA!
Nananananananana TEQUILA!
After the second distillation, we can finally call it Tequila. Yay!
¡TIME TO CHILL!
But not so fast - the party's not starting yet.
At the end of the production process, we let the fresh Tequila rest and harmonize for a few
weeks in stainless steel tanks.
¡TEQUILA BLANCO, PLATA, OR SILVER!
Tequila that is bottled directly after being distilled and harmonized is called
Tequila Blanco or Tequila Plata. Internationally, you can also find it under the name Tequila
Silver. This Tequila is characterized by its clear appearance.
Sierra Tequila Blanco '38% vol' (0,7l)€14.99
Sierra Antiguo Plata '40% vol' (0,7l)€29.99
¡AGED TEQUILA!
When Tequila Blanco is put into barrels before bottling, it magically changes its colour and
name. After an
aging process, the Tequila Blanco therefore becomes Reposado Tequila or Añejo Tequila.
We use US American Bourbon barrels for our Tequilas. The barrels give our Tequilas a more
smooth
and rounded character, while keeping the typical fruitiness of Sierra. No sugar needed.
¡AÑEJO AND REPOSADO
TEQUILA!
Rested Tequila is called Reposado Tequila.
Sierra Tequila Reposado is rested in oak barrels for up to 6 months.
Aged Tequila is called Añejo Tequila.
Sierra Antiguo Añejo is aged in oak barrels for up to 12 months.
Sierra Tequila Reposado '38% vol' (0,7l)€14.99
Sierra Antiguo Añejo '40% vol' (0,7l)€34.99
¡BOTTELING!
And finally: Off into the bottle!
Our Master Distillers taste and blend various barrels and decide when our Tequilas are ready to be
bottled.
Sierra Tequila is bottled in Mexico and Europe. This way you can buy Sierra Tequila in more than 90
countries worldwide with a much lower carbon footprint.
Sierra Antiguo is bottled only in Mexico. By law, 100 % de agave Tequilas have to be bottled in
Mexico.
¡ICONIC SIERRA SOMBRERO!
Hats on!
Our iconic Sierra sombrero on every single bottle marks the last step in our Tequila
production process.
We strive to make our production process better and more sustainable every day. For
example, the plastic in our sombreros consists of 100 % post consumer recycled plastic.
¡HOME OF SIERRA!
Hot, but breezy: At our Hacienda in the
middle of Guadalajara, in Jalisco, Mexico.
The construction is perfect to age our Tequilas, since the open sides let the wind flow. It provides
a pleasantly cool environment, protecting the barrels from the hot Mexican sun.
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